Discover the Rogue Valley
The city of Ashland, considered the gem of Southern Oregon, is a thriving town of 21,117 residents and 450,000 annual visitors as reported in Ashland’s city budget. Ashland is also home to Southern Oregon University and its 4,389 (fall 2021).
Selected as a top 10 finalist in Outside Magazine’s search for the “Best Town in America”, Ashland dazzles as a culturally rich mecca for tourism, entertainment, entrepreneurship, and breathtaking outdoor experiences, with access to an array of resplendent natural wonders, including Mt. Ashland, the Rogue River, and Crater Lake National Park.
The Rogue Valley is home to 88 vineyards, more than 70 varietals of grapes, and 53 tasting rooms. Forbes Magazine has recommended the Rogue Valley wine region as a Top Global Wine Destination. The Rogue Valley Wine Region is divided into four wine trails: the Upper Rogue, Bear Creek, Jacksonville, and Applegate.
Ski, hike or bike year-round at Mt. Ashland.
Mt. Ashland’s vast network of trail includes the world renowned the Pacific Crest Trail, spanning 2,653 miles long, from Canada to Mexico. With majestic views of all the surrounding natural beauty, Mt. Ashland provides terrain for outdoor enthusiasts of every ability.
The Ashland Independent Film Festival is five days of the highest quality of independent film, enthusiastic audiences and passionate filmmakers. Now entering its 16th year, more than 7,000 film lovers gather each spring to watch more than 90 documentary, feature and short films.
Britt Music & Arts Festival is the Pacific Northwest’s premier outdoor summer performing arts festival. Located in the historic 1850s gold rush town of Jacksonville, Britt presents dozens of summer concerts, featuring world-class artists in classical music, jazz, blues, folk, bluegrass, world, pop and country music.